Myth busting Local SEO and AI text generation

Myth busting Local SEO and AI text generation

Hey there, it’s Andrew Palmer.

I am the owner of somebodyshero.co.uk and fortunate to have co-founded Bertha.ai with my partner in Bertha, Vito Peleg.

Bertha.ai is a generative AI tool that helps with writing content and maintaining relevance.

The SEO industry is buzzing with talk about AI, some of which is misleading.

AI can indeed be beneficial when used alongside your own editing.

Our philosophy at Bertha.ai has always been to edit the text produced to ensure quality.

I also manage somebodyshero.co.uk, a white-label agency working with both direct clients and helping them with their local SEO needs, a passion of mine stemming from my background as a chef as I LOVE to optimise restaurant websites.

Optimising a website for visibility locally requires attention to detail and a few key strategies. Whether for restaurants or other businesses like electricians or dog trainers, ensuring the site is fast-loading and reflective of the business’s offerings is important of course, but, it is not that hard.

For instance, let me share the story of Number 1 Bar Grill, a restaurant project I worked on. Our approach involved creating a one-page website using a Kadence theme tailored for restaurants and tweaking the content and images to fit the brand. By focusing on optimizing for specific keywords such as “Steakhouse Maidenhead,” we were able to achieve rapid success on Google’s search results.

Utilizing tools like WSForm for forms and SEO Press for SEO optimization, we crafted the website’s content with the help of AI while incorporating localised keywords strategically. This approach led to Number 1 Bar Grill ranking high for relevant searches in just three weeks, proving the effectiveness of AI in local SEO efforts.

Don’t underestimate the power of clean, well-optimised websites for search engines.

With attention to detail, strategic keyword placement, and user-friendly design, businesses can achieve significant visibility online, even with a single-page website. Remember, simplicity and focus are key to successful SEO strategies.

What is the best way to market your Website

What is the best way to market your Website

In this day and age of AI – things are getting serious. Ai is prevalent in pretty much everything we do in our daily lives from Mobile Phones, Home Devices such as Google and Alexa and of course, traffic management and facial recognition.

So, what is the best way to market our website in this day and age of AI?

The best way to market your website in the age of AI is to use AI to your advantage. AI can help you with a variety of marketing tasks, such as:

As a business owner, you want to create content that resonates with your customers. With AI’s help, you can craft tailored content that is of the highest quality and suitable for use on different channels such as social media, email campaigns and your website.

AI also helps in optimizing your website so it ranks higher in search engine results pages (SERPs). This provides more visibility and better chances of drawing traffic towards your site. AI picks up technical issues that could hinder SEO and offers strategic solutions to fix them quickly.

Social media marketing requires regular posting, responding to comments, and running ads. AI can help you automate these tasks, freeing up time for other business needs.

Email marketing campaigns can be highly effective if targeted to specific groups. AI helps you create personalized content and segment your email lists so you can send messages that are more engaging and conversion-worthy.

AI can be a powerful tool for marketing your website. By using AI to your advantage, you can save time, improve your results, and reach more customers.

Here are some additional tips for marketing your website in the age of AI:

  • Focus on quality content: AI can help you create a lot of content, but it’s important to focus on quality over quantity. Make sure your content is well-written, informative, and engaging.
  • Be consistent: AI can help you automate some of your marketing tasks, but it’s important to be consistent with your marketing efforts. Post new content on your website regularly, and run social media ads and email marketing campaigns on a schedule.
  • Track your results: AI can help you track your marketing results so you can see what’s working and what’s not. This information can help you improve your marketing campaigns over time.

By following these tips, you can use AI to market your website effectively and reach more customers. Or, you can get a professional involved to build and maintain your website and help you with marketing too. The choice is always, yours.

This article was written with the help of Bertha AI

Why you should have a Maintenance Contract

WordPress is one of the most popular website platforms, powering over 40% of all websites on the internet. This popularity also makes it a target for hackers and other malicious actors looking to exploit vulnerabilities in the system.

WordPress has addressed many of these vulnerabilities through regular updates and security patches, but they are not foolproof and can still be vulnerable to attacks. It is difficult to determine the exact number of WordPress websites that have been hacked over the last two decades, but there have been several high-profile cases in recent years. In 2017, the WannaCry ransomware attack affected over 300,000 computers globally, many of which were running on WordPress sites. The attack targeted vulnerabilities in outdated versions of the platform and highlighted the need for website owners to stay up to date on security updates and patches. Another notable hack was the Panama Papers leak in 2016, which revealed sensitive financial information belonging to high-profile individuals and companies.

The leak was caused by a vulnerability in the WordPress site used by the law firm responsible for the leak. These examples illustrate the importance of maintaining strong security measures when it comes to website management. This includes regularly updating the WordPress platform and plugins, choosing strong passwords, and implementing additional security measures such as two-factor authentication.

Just because these happened a while ago, doesn’t mean your site, NOW, is any safer. Improvements have been made in the core of WordPress for sure, but, websites still get hacked and you need to protect your business.

What steps can I take to avoid getting hacked in my WordPress website

There are several steps you can take to avoid getting hacked on a WordPress website.

Here are some of them:
1. Keep your WordPress core, themes, and plugins updated to their latest versions to ensure that security vulnerabilities are patched.
2. Secure your login with strong passwords, two-factor authentication, and a limit login attempts plugin.
3. Use a reputable hosting provider with server-level security measures in place and regular backups.
4. Install a security plugin to protect your website from attacks.
5. Remove any unused plugins and themes from your website.
6. Use HTTPS to encrypt data transferred between your website and the user’s browser.
7. Keep your computer and antivirus software up-to-date to avoid malware infections.
8. Change the default “admin” username to something unique to make it harder for hackers to guess.
9. Regularly scan your website for vulnerabilities and malware using tools.
10. Educate yourself on common hacking methods and stay vigilant by monitoring your website regularly for suspicious activity.

What if I don’t want to do the above, would it be better to employ a maintenance expert?

If you don’t want to take care of the above steps, it might be a good idea to employ a maintenance expert to help you maintain your WordPress website. A maintenance expert can take care of all the necessary updates and security measures to ensure your site is secure and running smoothly. They can also perform regular backups and implement disaster recovery plans if something goes wrong. This can be especially helpful if you’re not particularly tech-savvy or if you don’t have the time to keep up with WordPress maintenance tasks. It’s important to choose a reputable maintenance expert who has experience with WordPress and understands the latest best practices for security and performance. Remember that investing in regular maintenance can save you time, money, and headaches in the long run by preventing potential security breaches, downtime, and data loss.

It is as plain as the nose on your face

To avoid getting hacked on a WordPress website, you should keep your WordPress core, themes and plugins updated, secure your login, use a reputable hosting provider, install a security plugin, remove unused plugins and themes, use HTTPS, regularly scan your website for vulnerabilities and malware, and stay vigilant by monitoring for suspicious activity. If you don’t want to do these steps, employing a maintenance expert who understands best practices for security and performance can help ensure your site is secure and running smoothly.

Connect with us today and see how we can help you become safer on the internet.

This post was written with the help of Bertha AI