Google in their special way are now penalising Desktop versions of your site. I know, right? Here we all are trying to build the best sites we can and now, Google in their infinite wisdom have said – We love Mobile first design.

Google has made a big change to how it searches and ranks websites. Instead of focusing on desktop versions, it now looks at the mobile versions first. This is because more and more people are using their phones and tablets to browse the internet. Google started this process a few years ago by favoring websites that work well on mobile devices. Now, they have fully switched to this new way of searching and ranking websites.

So, what does this mean to you?

In simple terms, when Google ranks and displays search results, it primarily looks at the mobile version of a website’s content. This is called mobile-first indexing.

While it’s not mandatory to have a mobile version of your website for it to show up in Google’s search results, it is highly recommended. Following these best practices will help optimize your site for mobile users and improve its ranking on Google.

For new websites, mobile-first indexing is enabled by default. For older websites, Google continues to evaluate and monitor pages based on these best practices. Site owners are notified in Search Console when their site is switched to mobile-first indexing.

To ensure a great user experience on mobile devices, here are some key recommendations:

Create a mobile-friendly website: If you haven’t already, make sure your website is designed to be mobile-friendly. There are three ways to achieve this:

– Responsive design: This approach serves the same HTML code on the same URL for all devices but adjusts the content layout based on screen size.
– Dynamic serving: This method also uses the same URL for all devices but delivers different HTML versions based on the device accessing the site.
– Separate URLs: With this approach, different HTML versions are served on separate URLs for different devices.

red haired woman looking at her phone

How we can help you

An experienced web developer like Somebodys Hero can help you with these best practices for optimizing images for mobile sites. We have the skills and expertise to implement these strategies effectively:

1. Use high-quality images: we can ensure that the images used on your mobile site are of high quality, providing clear and sharp visuals for an enjoyable user experience.

2. Stick to supported image formats: We will make sure to use image formats that are supported by Google, avoiding unsupported formats or tags. They will ensure that SVG format images are used correctly to allow proper indexing.

3. Avoid constantly-changing image URLs: Somebodys Hero will use stable and consistent URLs for your images, preventing any issues in processing and indexing by Google.

4. Consistent alt text: We will ensure that the alt text for images on your mobile site matches that of the desktop version. They will use descriptive alt text that accurately describes the image’s content for optimal accessibility.

5. Maintain content quality: we will maintain the same level of quality for mobile pages as for desktop pages. We will ensure that titles, captions, filenames, and relevant text related to the images are consistent and relevant on both versions of your site.

By partnering with our seasoned web development team, you can effortlessly optimize your content for mobile users and deliver a seamless browsing experience. Take your website to the level it needs to be as far Google is concerned and reach your target audience on any device. Get in touch with us today to enhance your online presence and drive maximum engagement!

Whilst talking about this, we also need to be like this- We are always working on ways to improve accessibility and will doubtless improve in the coming days. We are not far off and we are always open to finding new ways to help you get to where you need to be.

core web vitals report for Somebodys hero website showing 100% across 3 main requirements and 81% on Accessibility which we are continuously working on